PointsBet appoints Len Mead as new US content lead

first_imgHe then took over as head of media partnerships for mixed martial arts (MMA) organization the Xtreme Fighting Championships. 19th October 2020 | By Daniel O’Boyle PointsBet has selected longtime sports media executive Len Mead as its new vice president of content for its US business. Subscribe to the iGaming newsletter Mead has also served as vice president for programming and special projects at NBC Sports, of which PointsBet is the official sports betting partner, while he has also worked at ESPN and NESN. Mead, who had previously served as vice president of broadcasting and media partnerships for the XFL, spearheading the league’s gambling integrations on broadcasts, until it filed for bankruptcy amid the novel coronavirus (Covid-19) crisis in April. PointsBet appoints Len Mead as new US content lead People moves Topics: People Sports betting Marketing People moves Tags: PointsBet Len Mead XFL Regions: US AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Addresslast_img read more