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Four new loaf cakes for Bells of Lazonby

first_imgPenrith-based family bakers Bells of Lazonby has launched four new loaf cakes ‘to help caterers take advantage of growing trends’.The Banana; Lemon & Blueberry; Chocolate & Salted Caramel; and S’Mores Loaf Cakes have been developed by Bells in response to consumer demand, the company told British Baker.Emily Sudell, Bells of Lazonby marketing executive, said: “Sales of sliced loaf cakes are becoming increasingly popular as consumers look to purchase sweet treats with healthier portion sizes.“Each slice of our loaf cake is around 100g and therefore a little smaller than traditional round cake slices, ensuring customers can enjoy an indulgent treat with a few less calories.She added the company had worked hard to develop four on-trend flavours, “which are as eye-catching as they are tasty.”Every cake is hand-finished by Bells of Lazonby’s bakers before being cut into 10 slices and frozen – boosting convenience and minimising waste, it said in a statement. Each loaf has five days’ shelf life from defrost.The loaves are available now from wholesalers including Howells, whose commercial director Andy Breffit, said: “The new loaf cakes from Bells of Lazonby are really on-trend and just what our catering customers are looking for to make their dessert menus current and relevant.”last_img read more