Why credit unions should do their own social media

first_img 57SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Ben Prager Prior to forming Prager Creative, Ben worked with design studios, branding firms and advertising agencies to push great strategy and design for all his projects. His experience with all aspects … Web: www.pragercreative.com/creditunions Details Are you still trying to ignore social media? Or maybe you have good intentions, but it keeps slipping to the bottom of the list. Did you know that this July, Facebook reached over 2 billion users? More importantly, almost 70% of consumers with investment accounts have a profile on at least one social network. Social media is not only important for business marketing, it’s needed for better client relations. As an advertising agency, we’ve managed social media for a variety of clients, and we’ve seen it’s best to work WITH clients, not FOR clients when it comes to social posts.Every brand has different needs for social media, financial institutions included. We’ve worked with companies in a variety of ways: to simply refresh and align tone, deliver posts for set campaigns, or full social takeovers to assist in-house marketing teams.Because brands all have different needs, there are no set rules for what will make a post take off. Along with trends and audience reaction, what a brand needs is constantly evolving as well. But through all these evolutions one thing has remained constant: genuine connections.Looking at the major social outlets–Facebook, Twitter, Instagram or Snapchat–they all started as a way for people to connect with friends. From those beginnings, all of these outlets have grown to include company conversation and advertising opportunities. While this is great for credit unions wanting to connect and engage their customers, we shouldn’t forget the initial reason customers are there. Remembering this gives an insight into what they’ll listen and respond to.To really connect with customers, credit unions need to be relatable. Showing there are real people behind the social accounts creates authentic communication. One-third of millennials choose social media as their top choice for communicating with a business. Social media is a great opportunity for two-way conversation, but it cannot reach it’s full potential if either side is indifferent about speaking. Posts about products and specials are just as important as ones about community events or responses to customer feedback.Social is a great tool for visitors and followers to get a snapshot of who you really are. Do you have a recent change in management you could share, a local fundraiser your credit union is supporting, or a company celebration that shows employee personality behind the business? These are all great opportunities to connect with your audience and keep your content fresh for followers.This doesn’t mean to throw strategy out the window in favor of quick, constant posts. Quantity over quality is not the way to go here. Every social media post should have strategy considered before, and reviews after, to create the strongest messaging. Posts that incorporate new information and allow campaigns the largest reach is the best ROI for every credit union.Finding the sweet spot of marketing insight and brand personality is where brands find the most success and the best connections.last_img read more


Mwalala out to halt Bandari downward spiral

first_img0Shares0000Bandari FC head coach Bernard Mwalala during a training session at the Uhuru Stadium in Dar es Salaam on January 25, 2018. PHOTO/Timothy OlobuluNAIROBI, Kenya, Apr 2 – They showed promise of being an outside force in the race for this season’s Kenyan Premier League title, but the month of March has seen bandari spiral down the pecking order and their title hopes are now a little more of a mirage.The dockers lost three of their five matches and drew two seeing then slip down to fourth in the standings with 33 points, eight behind leaders Gor. “It happens in football that at some point in the season you just have a time when things are not working. There was nothing wrong with the team; there was no division, the players were njot playing badly but things just didn’t happen for us,” Mwalala stated.Part of the reason for Bandari’s struggles has been their upturn in injuries. Striker Wycliffe Ochomo has been out on the long term with a broken elbow and now two more players have joined him out.Bandari FC head coach Bernard Mwalala gives his players tactical instructions during a training session at the Uhuru Stadium in Dar es Salaam on January 25, 2018. PHOTO/Timothy OlobuluDefender Bernard Odhiambo has been ruled out for six months after tearing his Anterior Cruciate Ligaments (ACL) and will not return into action at least until October. Mustapha Oduor is also out having torn his meniscus and will be out for three months.Striker David King’atua is out for three more weeks after pulling his hamstring.“It is so hard as a coach when you have to change your team every week and you end up lacking the much needed consistency. It sees the results swing side to side and for you to fight for the title you need to have some consistent team and results as well,” Mwalala offered.The tactician though is optimistic that the turn of a new month can bring a fresh wave of hope for the Coastal based side and starting off with Wednesday afternoon’s tie at home against struggling Mount Kenya United.Mwalala believes the team is up for a change in fortunes though he knows it will not be an easy task against bottom side Mount Kenya who have lost four of their last five games.Mount Kenya United’s Timothy Wanyonyi celebrates his goal during a past match Photo/RAYMOND MAKHAYA“It is never easy playing against a side in the relegation zone especially at this time of the season because they are coming all out for points. On paper it may look easy but it will be a very tough game. We have prepared well for it though,”“This is a new month and we want to start our revival here. It will be very important for us to win this game,” the tactician further stated.Victory will see Bandari move to 36 points, same as Mathare United and Sofapaka who do not play until Thursday evening.Meanwhile, under-performing Tusker FC will be out to revive their minute title chances when they play Western Stima in Machakos. The alemen have won only once in their last five games and are placed fifth with 29 points. Tenth placed Stima have not won any of their last five games.KPL Midweek gamesWednesday: Tusker FC v Western Stima, KCB v Mathare United (Kenyatta Stadium, Machakos), Sony Sugar v Gor Mahia (Kisumu), Bandari v Mount Kenya United (Mombasa), Kakamega Homeboyz v Ulinzi Stars (Kakamega).Thursday: Kariobangi Sharks v Zoo Kericho, Sofapaka v Vihiga United, AFC Leopards v Chemelil Sugar (Kenyatta Stadium, Machakos), Nzoia Sugar v Posta Rangers (Bungoma).0Shares0000(Visited 1 times, 1 visits today)last_img read more